British leisure property group Oceânico is concentrating all its international marketing efforts online focusing on search engines and SEO (Search Engine Optimization). Getupdated has been selected to develop the strategy and execute the online campaign, targeting buyers of high quality golf, beach and leisure property in Portugal.
Oceânico Group, market leader in high quality golf, beach and leisure property, is defying the recession by a dedicated online marketing campaign. The group specialises in creating luxury four and five star residential and holiday homes within superbly equipped and designed beach, leisure and championship golf resorts in Portugal. In Scandinavia, Germany, Holland and Russia customers are to be won online, reached via search engines.
"We have actual customer transactions to prove that search engine marketing and SEO is a successful strategy for our international growth," says Paul Barreto, Web design Manager at Oceânico Group. "We know from experience that the highest number of customer inquiries is obtained by search engines. We thus concentrate our efforts exclusively on this marketing strategy, and rely on Getupdated to optimise the result."
Concentrating all efforts on search engines is a shift in Oceânico Group's marketing strategy. The objective is to capitalize on the impact of internet marketing and the ability to track results. Running campaigns simultaneously across countries and languages, as in the case of Oceânico Group, search engines are also a very efficient channel.
"The agreement is a great display of confidence in our integrated services within SEO and online marketing" says Dan Sehlberg, CEO of Getupdated. "All of Oceânico Group's marketing in six countries will be executed by Getupdated. This confidence is earned by delivering results that meet the highest of customer expectations."
Oceânico Group first started working with Getupdated in 2007. With the UK as their largest market, investing in search engine marketing is part of an international growth plan. The co-operation has grown over the past two years. The order value of 2009 is 240,000 Euro affirming the strong position of Getupdated within internet marketing and SEO (search engine optimization).
For further inquires, please contact:
Dan Sehlberg, CEO Getupdated Internet Marketing
Phone: +46-70-899 26 44, e-mail: dan.sehlberg@getupdated.com
Paul Barreto, Web design Manager Oceânico Group
paul.barreto@oceanicogroup.com
About Getupdated Internet Marketing
Getupdated is a rapidly growing full-service provider on the market for Internet marketing and online communications. The company delivers products and services for marketing on the Internet in infrastructure, branding, traffic generation and conversion of visitors to real business. Getupdated can increase the profitability of your Internet investment using Internet strategies, communication, concept development, web and portal development, business systems, web design, e-commerce, communities, content management systems, advertising on the Internet, search engine optimization and affiliate networks.
Getupdated Internet Marketing’s clients are companies and organisations who want to reach out to their clients and do business on the Web. Since 1999 the company has helped many companies develop their web presence such as IBIS (Accor Hotels), L'oréal, Tele2, Unibet, Intrum Justitia, Gustavsberg and JLindeberg.
Getupdated Internet Marketing has in total approximately 300 employees in Sweden, Great Britain, France and the USA. Getupdated Internet Marketing is listed on First North and has Erik Penser Bankaktiebolag as certified advisor.
About Oceanico Group
Oceânico Group is the market leader in high quality golf, beach and leisure property, specializing in creating luxury four and five star residential and holiday homes within superbly equipped and designed beach, leisure and championship golf resorts in Portugal.
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