Press Release 2007-05-19
NGM: EAST
Eastpoint's AB (publ) daugher company Getupdated AB launches a new product within SEO (Search Engine Optimisation). The product is called SEO PPA; Search Engine Optimisation Pay Per Action. Getupdated is the first company in Sweden with this revolutionary product.
SEO PPA will be done in two parts; the first is traditional search engine optimisation of 5 to 10 keywords for example in Google, Yahoo or MSN. The other half is that Getupdated via Affiliators system measures purchasing in real time. This means that Getupdated clients will only pay for the money or action it generates.
Since the acquisition of MIG Group, Getupdated is the leader when it comes to having Swedens most qualified SEO team, by adding the acquisition of Affiliator and their system, the results are the adaptability which forms the missing link which makes the Swedish market have this unique product.
The development of PPA has clearly matured within markets like England and USA. As the advertisement market has matured and become more knowledgeable in Sweden, also has the demand for newer and more innovative ways of marketing. CEOs, marketing directors and advertisers have a higher demand for this way of result driven advertisement. The trend is companies are no longer happy with simply advertising without being able to measure the results of their advertisement money.
We have yet to see all the other large affiliate networks for example Tradedoubler, Advertising and Zanox provide this exceptional service. Likelihood for that is that they dont provide Search Engine Optimization as a service.
The product has been in full operation within Getupdated sister company Crystone and the results have been better then expected.
Through PPA, Internet marketing takes the final step towards a company being able to directly connect with advertisement cost and sales revenue. We calculate that our PPA solution will speed up the market shift of money from traditional advertisement towards the new era of Internet Advertisement.
With SEO PPA we can take active participation in all the countries we have entered. Within a short time of Affiliators acquisition we have created the margins towards cost development to push forward this revolutionary product, said Mattias Kaneteg CEO for Getupdated and founder of Eastpoint.
For more information please contact:
Eric Forsner, CEO Eastpoint AB
+46 70-601 65 18, eric.forsner@eastpoint.se
Mattias Kaneteg, CEO Getupdated AB
+46 735-111 444, mattias.kaneteg@getupdated.se
About Eastpoint:
Eastpoints mission is to help companies develop their businesses on the Internet. We help over 60 000 clients with:
- Addmind IT-solutions AB; Intranet, Websites, Portals and E-commerce
- Crystone AB; web hosting, co-location, dedicated servers and domain names
- Getupdated AB; is the largest Internet Marketing Company in Sweden.
Products: Internet marketing, Search Engine Optimisation, through Search Engine Marketing, Pay Per Click, Banner Advertisement, Pay Per Action and Affiliate Marketing.
Eastpoint group has 146 employees in our Stockholm (Årsta), Norrkping,
Borås, Malm, Kristiansad, Trondheim, Oslo, Miami and London. Eastpoint is listed in the Swedish NGM Stock Market (Initials EAST B)
www.eastpoint.eu