Stockholm 7 april, 2008 – The Aleris group has chosen Getupdated as total provider for brand profiling, increasing awareness of the company and driving business to the company via the Internet.

Getupdated will be responsible for the design of all of Aleris Nordic websites, a total of 11, on a new technical platform. Furthermore, Getupdated shall create a campaign platform, develop an analytics application and then on an ongoing basis develop and optimise Aleris’ web presence. Getupdated will also help Aleris in reaching its target groups in the best and most effective ways available through Internet marketing channels, such as sponsored links, search engine optimisation and banner campaigns.

Getupdated can help us with all parts of our Internet profiling and marketing which we previously used four suppliers for, says Helena Danielsson, Aleris Head of Information. Using Getupdated as a total provider means not only will the work be more effective but we also get access to cutting-edge skills and knowhow within each area.

Aleris is one of the largest healthcare companies in the Nordic area with activities in Sweden, Norway and Denmark.  As choices within healthcare increase it is becoming more important for Aleris to increase awareness of the company and its services and to increase client value and offer services to its clients. In this development the company views the web as a central and strategically important tool, a view shared by Getupdated.

Aleris is a clear example of how clients appreciate that we have experience and skills within all areas when it comes to profiling, marketing oneself and running businesses online, says Peter Jörgne, Key Account Manager at Getupdated

Development on the web results in clients and increases interaction
As a first step in developing the website Getupdated will carry out a traffic analysis study. Included in this analysis is analysing which groups of visitors are attracted by the website, how visitors behave on the website and if visitors actually do what they are meant to do on the website, such as registering or ordering something, also called conversions. When Getupdated has carried out a thorough analysis then a number of changes and activities for the web will be suggested, leading to the development of the website towards becoming a business development tool with clear and measurable goals based on the target group.

We observe the web becoming a more and more important part in the contact and communications with our patients and clients, says Helena Danielsson. Getupdated possesses excellent skills and methods for analysing and then optimising the website in order to achieve a high conversion rate for visitors, which is extremely important.

Measuring and following up on activity on a website is important for anyone who sees their Internet communications as business-driving, says Peter Jörgne. By analysing and developing the website on a continual basis it also becomes the hub of a company’s or organisation’s communication efforts, thereby fulfilling its potential.

For further information, please contact:
Peter Jörgne, Key Account Manager, Getupdated
+46 708 77 32 00
peter.jorgne@getupdated.com

Helena Danielsson, Head of Information, Aleris
+46 734 36 61 06
helena.danielsson@aleris.se

About Getupdated Internet Marketing
Getupdated is a rapidly growing full-service provider on the market for Internet marketing and online communications. The company delivers products and services for marketing on the Internet in infrastructure, branding, traffic generation and conversion of visitors to real business. Getupdated can increase the profitability of your Internet investment using Internet strategies, communication, concept development, web and portal development, business systems, web design, e-commerce, communities, content management systems, advertising on the Internet, search engine optimization, affiliate networks and web hosting.

Getupdated Internet Marketing’s clients are companies and organisations who want to reach out to their clients and do business on the Web. Since 1999 the company has helped many companies develop their web presence such as Tele2, Unibet, Intrum Justitia, Gustavsberg and JLindeberg.
Getupdated Internet Marketing has in total approximately 340 employees in Sweden, Norway, Great Britain, France and the USA.  Getupdated Internet Marketing is listed on First North and has Mangold Fondkommission as certified advisor. For more information please visit www.getupdated.co.uk.

About the Aleris group
Aleris is one of the Nordic region’s largest healthcare companies with business activities in Sweden, Norway and Denmark. Aleris offers services in four areas – healthcare, diagnostics, elderly care and psychological health. Aleris has a turnover of 2.9 billion Skr annually and has approximately 5000 employees.
For more info, please see: www.aleris.se