On-page optimisation

On-page optimisation is conducted on the website itself in order to make it as functional, usable, and informative as possible. A well performed on-page optimisation means the most important content on your website is highlighted, making it more attractive to both potential customers and search engines.

Major search engines have standards that need to be adhered to for a website to achieve high rankings.

Does your website deserve a high ranking?

A website that aims to achieve top rankings on search engines needs to show its value compared to competitors in the same industry. This is especially important if you are operating in a highly competitive industry where certain keywords are popular.

The search engines’ objective is to rank websites with the best, most functional, user friendly and informative pages the highest. Let us at Getupdated highlight your company’s advantages so that both potential customers and search engines understand what you do best.

What elements are covered by on-page optimisation?

On-page optimisation covers many elements, some more important than others. Here follows a check list of some of the most important ones:

• Internal link structure - i.e. how many links there are between the sub pages.
• Headers - there are general guidelines for how to create and use these.
• Sitemap – a site map helps search engines find all your sub pages.
• Titles – this is the text that is visible in your browser window.
• Removal of technical obstacles and restrictions that impede your websites’ ability to rank highly in search engines.
• Keyword analysis - keywords are reviewed and if necessary changed. This includes keywords in running text, titles, headers links etc.
• "Duplicate content" should always be avoided. This means text is duplicated on pages within the site.

Usability in focus

In on-page optimisation the website is made more user friendly and relevant so that the search engines understand what the site is about. When you come across a page via a search engine it must be instantly understandable. This can be addressed by going through page titles, descriptions and URLs. Once the basics of on-page optimisation are in place (see above) we move on to address your sites usability.